Customer Experience Journey Mapping #CXJM Broadcasting Edition
*FREE Event, London 19th September 2017*
A step change in Broadcasting Customer Experience strategy - It’s
all about personalisation!
With consumer expectations on engagement increasing, there is pressure on broadcasters to understand more about their customers. Consumption of traditional broadcasting amongst the young is in decline as they look to digital only channels like YouTube. Your customers are now creating and consuming content in different ways.
There is a need to create new products and revenue streams, but to get this right we have to understand how to engage audiences, what they are watching, what channel are they using, and even allow them a channel for feedback. Too much content is not being delivered to the right people – but once you understand your customers, this can change.
Your customers are your lifeblood, but how do you put them at the heart of your business? Understanding customer Journeys and putting them at the heart of your business can help turn the tide.
Oracle's Broadcasting customer journey mapping and experience designs are among the most powerful tools customer centric organisations have for innovating and offering differentiated experiences and driving cross-functional alignment and action.
This highly interactive workshop exclusively tailored for your industry will include:
How will I benefit?
Through engaging with peers and expert coaches, you will gain first-hand knowledge of an emerging human centred outside-in approach to customer experience design. Learn how to introduce journey mapping into your organisation for immediate action and results. Build your network; share insights, challenges, and best practice with professionals in your industry.
Agenda
12:00 Noon Welcome and Networking Lunch
12:30 pm - 1:15 pm Overview of #CXJM
1:15 pm - 4:00 pm Hands on team exercises
4:00 pm - 4:30 pm #CXJM in Broadcasting Sector-industry insights discussion, success stories, wrap up & next steps
What is Oracle Customer Experience Journey Mapping?
Why should you attend Oracle’s Customer Experience Journey Mapping?